Loft747 launched the Balance collection for the Fall/Winter 24 season with looks
complete, which are both comfortable and stylish. The new line was designed with versatile pieces for everyday life, with models that easily transition from day to night, and from hot to cold.
“We were looking for a collection that would adapt to any situation in a modern woman’s life, without giving up comfort and style. We managed to create something that every woman is looking for:
pieces that fit into every moment, from a business environment to a social event”, explains Edileuza Rossano, style director at Loft747.
The collection’s color palette is equally versatile, ranging from neutrals like white and sand, to more intense tones like red and eggplant. Chess with detail
in lime green is the featured pattern, bringing a touch of boldness and originality to the pieces.
One of the highlights of the collection is the jeans all embroidered with sequins, which elevates traditional denim to a new level of sophistication. The embroidered puffer jacket is another essential piece,
ideal for adding a touch of luxury to cold days. For those looking for comfort without sacrificing style, knitted sets are the perfect choice to create unique looks for any occasion.
