Patbo’s creative director, Patricia Bonaldi, presents the Once Upon a Time, PatBo Shot on Iphone campaign, which combines the brand’s aesthetics with technological innovation. The meeting between past and future, handmade and digital, come together in a captivating short film filmed at Fazenda Atalaia, in the interior of São Paulo.
For the campaign, the brand adopted iPhone technology, being exclusively filmed and photographed with a mobile device.
The campaign is set at Fazenda Atalaia, a rustic cheese farm, where the meeting of two young women triggers a journey of friendship, connection and self-discovery.
Once Upon a Time, PatBO Shot on iPhone is about a journey of connection and authenticity, where details reveal each woman’s unique voice. The young protagonist, in pursuit of her dreams, inspires us with genuine encounters, revealing the beauty and power of female friendship.
The pieces selected for the campaign reflect PatBO’s distinctive codes, with shapes and textures that capture the brand’s unique essence. Pieces that were shown in the Spring Summer 2024 collection celebrate the timeless elegance and artisanal sophistication that are characteristics of PatBO.
