Damyller, from Santa Catarina, celebrates its 45th anniversary with an exclusive collection that celebrates jeans. A brand that strives for sustainability has become a reference in the segment by reinventing everyday jeans, with monthly launches that carry quality and fashion information.
“It is with great pride that we celebrate our 45th anniversary, with a trajectory full of passion for conscious fashion. We created a campaign that takes us back to our origins, celebrating denim and our entire history.”, says Damylla Damiani, the brand’s style consultant.
To celebrate this special moment, the 100% national brand highlights jeans in an exclusive line with a new identity, which features updated shapes and style. In women’s pieces, sensuality gains space through microdresses, elongated jackets, versatile vests, which can serve as blouses and as microtops, and blazers, which create a counterpoint to the modern shape, combining the breadth of modeling with voluminous sleeves. The laundry is basic, reinforcing the vintage aspect, already characteristic of the fabric, and the weave of the jeans, which features a texture created in the form of a laser, producing an exclusive pattern.
For men, raw, raw and original denim are the highlights. The latter celebrates the brand’s origins and reinforces its commitment to bringing comfort, originality and sophistication to everyday life.
To star in the campaign that reflects the brand’s origins, Damyller invited actor Leandro Lima and Marcélia Freesz to bring the launches to life. In a special fashion shooting, the photos were creatively directed by Carol Gresse and styled by Raquel Lionel.