FILA has revealed its latest campaign celebrating the Settanta jacket, presented by the brand’s global ambassador, Hailey Bieber. The campaign pays homage to a key piece that has united the worlds of sneakers and fashion since its debut in 1976.
The campaign features Hailey Bieber wearing the jacket in a variety of settings, combining her Italian FILA design with contemporary elements.
“Settanta is more than a piece of clothing; is a symbol of FILA’s enduring legacy in sport and lifestyle,” said Todd Klein, global president of the FILA brand. “Hailey Bieber’s depiction of the jacket highlights its timeless appeal, making it an integral part of this moment for the brand.”
Adding her voice to the campaign, Hailey Bieber shared, “It’s exciting to represent a brand that has such a rich heritage.”
The campaign features a variety of styles that highlight Settanta’s design, including its signature stripes. Each item is designed to honor FILA’s legacy while embracing the future of the sporting lifestyle.