Figueirense’s 2024 season will be marked by a new and promising partnership. Dalla Cervejaria, acclaimed for its exceptional Pilsen and with firm roots in Santa Catarina, now assumes the role of main sponsor of the team. The officialization of this agreement took place last Thursday, the 7th, at an event at the Orlando Scarpelli Stadium, the club’s birthplace.
“The search for an ally in the beverage segment was a priority for us, and Dalla Cervejaria emerged as a natural choice, thanks to its vast expertise and influence in fifteen Brazilian states. This alliance, which provides for three years of sponsorship, puts Dalla prominently on the front of our shirt and also allows us to exclusively offer its products in the stadium, elevating the experience of our fans”, stated Braulio Dalla Vecchia, co-founder and CEO of Dalla.
Dalla Cervejaria’s successful trajectory began in 2011 in the city of Chapecó. Today, the brand is present in fifteen states across the country. Its notoriety increased significantly after being recognized with the title of best beer and Pilsen beer in Brazil last year. This recognition came during the Brasil Beer Cup, a prestigious event in the segment that saw the participation of more than 80 international judges, evaluating a range of more than 2,000 labels.
“As a genuinely Santa Catarina organization, it is an honor to form this partnership with one of the great names in football in our state. This link not only reinforces our presence in the Santa Catarina market, especially in the coastal region, but also opens doors to expansive opportunities for both us, at Dalla, and for Figueirense”, highlighted Dalla Vecchia.
This association between Dalla Cervejaria and Figueirense symbolizes more than a simple commercial agreement. It represents a union of two strong brands, both with deep roots in Santa Catarina, working together to reach new levels of success and recognition, both on and off the field. The partnership promises to bring a new dynamic to games at Orlando Scarpelli, where fans will not only celebrate Figueirense’s triumphs, but will also have the opportunity to enjoy one of the best beers in Brazil.
Dalla’s engagement with local sport is a reflection of its business philosophy, focused on investing in and valuing the communities in which it operates. For Figueirense, this alliance means an expansion of its capabilities, enabling future investments and an improvement in infrastructure for both players and fans.
With this partnership, Figueirense hopes to not only strengthen its position in the sporting scene, but also cultivate a deeper relationship with its fans and the Santa Catarina community. Dalla Cervejaria, in turn, reaffirms its commitment to quality and innovation, continuing to build its reputation as one of the main breweries in the country.