Killing SA Tintas e Adesivos, a company with more than 60 years of history and one of the 10 largest paint manufacturers in Brazil, concluded the acquisition process of Superlack Indústria Brasileira de Tintas Ltda., from Caxias do Sul, with operations throughout Brazil.
With the incorporation of Superlack, a brand that had completed 32 years of activity in 2023, the portfolio of Tintas Killing’s industrial paints area expands, now holding complementary technologies, such as liquid paints and, now, powder paints, which are Superlack’s specialty. This product serves the metalworking segment in its most modern coating processes.
The value of the transaction was not revealed between the parties. Killing SA’s intention is to incorporate the brand into the company’s branding. “We are very pleased to complete the acquisition of Superlack. We added to our production a technology that we did not have in our portfolio and at a very high level of quality, powder paint. On the other hand, our specialized technical, commercial and logistical service structure, as well as research and innovation, will benefit from this product complementation and production synergy. In other words, our customers will have even more options for their needs”, comments Killing CEO, Milton Killing.
The acquisition also includes 100% of Superlack’s staff, as well as the manufacturing structure, which will continue in Serra Gaúcha and customer service throughout Brazil.
Expansion
In 2023, Killing SA structured its new Distribution Center in Sapucaia do Sul with an investment of R$3 million in 5 thousand m². The company’s headquarters are in Novo Hamburgo.