L’Oréal Paris developed Elseve [Glycolic] Gloss, a line formulated with glycolic acid that visibly improves hair quality, promoting an ultra-gloss shine.
Formulated for all hair types, Elseve technology [Glycolic] Gloss, from L’Oréal Paris, guarantees ultra-gloss shine that lasts for up to 6 washes. This happens because its formula with an acidic pH is rich in glycolic acid, a powerful active ingredient in the skincare routine that is now highlighted in hair revitalization and acts on the hair, combating porosity and sealing the hair cuticles, leaving them with a luminous effect. The exfoliating action obtained by using the active ingredient stimulates blood circulation in the scalp. It also promotes greater cleaning of the pores of the strands, helping to make the hair more soft and shiny.
The Elseve line [Glycolic] Gloss penetrates the hair fiber, combating porosity and sealing the cuticles, which when misaligned make it difficult to absorb nutrients, making the surface of the hair porous and the reflection of light irregular, with no perception of shine and softness.
The complete line has six products, highlighting the Elseve Glycolic Gloss Acidifier, which intensifies the effects of glycolic acid, promoting a professional shine from the first application. Furthermore, the Elixir Elseve Glycolic Gloss Serum, with UV filter, brings a new step to the hair routine, promoting a weigh-free finish and instant shine that lasts up to 72 hours.
Complementing the line is the Extra Gloss Shampoo which, in addition to combating porosity, activates the gloss; the Sela Gloss Conditioner, which laminates the hair cuticle, promoting the sealing of the gloss; the Antiporosity Treatment Mask, completely restores the hair, and the Super Gloss Cream, with thermal protection, which aligns the cuticle even in extreme conditions.
