Geraldo Alckmin, José Serra, Marcelo Crivella, Gilberto Kassab, Romero Jucá and Raimundo Colombo are some of the politicians who relied on Marcelo Vitorino’s expertise in their electoral campaigns. With more than 20 years of experience, the specialist in political and electoral marketing has now launched the book Be Alderman. Published by Matrix Editora, the work presents the way to win an election with few resources and even without a team.
The search for councilorship is usually the first step for those who aspire to a political career and also the dream of those who believe in the potential of elected positions to encourage popular participation in important decisions. Securing a seat in a City Council, however, is a task that requires, in addition to commitment, an efficient communication plan, capable of clearly transmitting values, positions, projects and priorities to voters.
In this launch, Vitorino shows what works and what doesn’t in the electoral dispute. Each chapter brings together lessons on what to do to ensure a successful campaign and increase your chances of victory. Basic political and electoral concepts, the phases of the dispute, guidance on building a network of relationships and creating targeted content are some of the topics covered in depth.
Knowing the electorate is essential to know exactly which arguments to use to win over voters, according to the profile and priority audience defined. Therefore, the specialist also describes, based on research, what is going on in the voter’s head and answers questions such as: “What do they look for in a candidate?”, “How do they use the internet?” and “What criteria do you use to define your vote?”
In addition to the robust theory, the specialist presents practical lessons for achieving the position of councilor, with a map of actions and guidelines for setting up the campaign structure, collecting information, building arguments, identifying priority audiences and defining the ideology of the candidacy. There is also an extensive range of examples, very detailed, of candidacies with different political aspects, for inspiration and guidance.
Be a Councilor, which also has the collaboration of political communication and marketing experts, Natália Mendonça and Fabiana Vitorino, is essential reading for those who want to win an election even if alone and/or without many resources. With detailed step-by-step instructions, illustrative examples and practical guidance, this work is aimed at aspiring councilors who wish to create strong and lasting bonds with voters, increasing their chances of success in the electoral contest.
Datasheet
Book: Become a Councilor – Win an election with few resources and no team
Authorship: Marcelo Vitorino with Natália Mendonça and Fabiana Vitorino
Publishing company: Matrix Editora
ISBN: 78-65-5616-329-1
Pages: 120
Price: R$ 42,00
Where to find: Matrix Editora and Amazon
About the authors
Marcelo Vitorino – Political marketing consultant with more than 20 years of experience in electoral campaigns for all elections in the five regions of the country. He has worked in traditional campaigns and organizing activists since 2000. A professional with experience in the political-partisan field, in addition to knowledge in marketing and technology. He worked, among others, in the electoral campaigns of Gilberto Kassab 2008 (SP), José Serra 2010 (BR), Raimundo Colombo 2010 (SC), Camilo Santana 2014 (CE), Confúcio Moura 2014 (RO), Marcelo Crivella 2016 (RJ) , Geraldo Alckmin 2018 (BR), Emanuel Pinheiro 2020 (MT) and Arthur Henrique 2020 (RR), Wilder Morais 2022 (GO), Mauro Mendes 2022 (MT), Marcos Rocha 2022 (RO), Teresa Surita 2022 (RR), Romero Jucá 2022 (RR).
Fabiana Vitorino – Journalist, specialist in political communication and marketing. Graduated in Journalism from the Catholic University of Brasília, she has a postgraduate degree in Organizational Communication and an MBA in Government Communication and Political Marketing. She has worked for over 15 years with political communication, working in press relations, media training and consultancy in political communication and marketing for electoral campaigns and mandates. She was responsible for the political communication of senators, deputies and secretaries. She coordinated the communication of successful campaigns, such as that of Artur Henrique for mayor of Boa Vista and that of Wilder Morais for senator of Goiás.
Natália Mendonça – Advertising professional, specialist in political marketing strategies with a focus on digital tools. She has been working in the electoral market since 2010, dedicating herself to promoting the connection between politicians and their voters through digital marketing. During her career, she developed relevant work in the Brazilian political scene. In 2016, she set up and coordinated the Partido Novo marketing team for the election of councilors in Belo Horizonte and Porto Alegre, in addition to leading Marcelo Crivella’s digital marketing team for Rio de Janeiro city hall. In 2018, in the presidential elections, she was part of candidate Geraldo Alckmin’s communications team. In 2020, she worked on Emanuel Pinheiro’s digital campaign for the mayor of Cuiabá, and in 2022 she managed the marketing operation for the campaign of Colonel Marcos Rocha, re-elected governor of Rondônia.
About Matrix Editora
Invest in new talents, formats and readers. This has been the brand of Matrix Editora, since its foundation in 1999. Matrix is today one of the most respected publishers in the country with more than 900 titles published and eight new releases every month. The publisher specializes in non-fiction books, such as biographies and reportage books, as well as business, motivational and children’s books. The titles published by Matrix are distributed to bookstores throughout Brazil and are also sold on the website www.matrixeditora.com.br.
