Charth presents its winter 2024 collection. The Endorfina line explores the connection of pleasure and overcoming, combined with the rhythm of a racing heart at the finish line, translated into unique and very glamorous pieces.
“Reflecting endorphins as a messenger of pleasure, each piece was specially created to reflect different sensations and emotions. From the bold cuts to the softness of the details, the collection captures the duality of determination and relaxation, with a look that is bold and courageous, without leaving femininity aside”, reflects Nastácia Schacht, creative director at Charth.
The brand offers varied pieces in a sober and sophisticated palette, with meanings that complement each other and convey the sporting essence as a whole. The collection highlights colors such as Sail, an orange hue that reminds us of tennis courts; Passion red, representing passion for sport; and Sage green, which symbolizes the players’ prudence and wisdom. Furthermore, the brand brings the energy and agitation released by endorphins from the pink tone and, thinking about the variety of water and snow sports, the petrol blue and cream tones allude to the categories.
Among the miniskirt and dress models, pleated fabric is heavily incorporated into the collection, inspired by the preppy style of tennis players and the aesthetics of high school students. The bombers and leather jackets seek the edgy style of Formula 1, which bring a dramatic and vintage aesthetic to the line.
Transitioning between the fast pace of exercise and the need for relaxation aligned with sports, the brand also launches sweatshirts and puffers, linked to the modern comfort of sports.
of snow. “With complementary pieces, we celebrate the spirit of adventure that we have within each one, in addition to the butterflies in the stomach of the adrenaline acquired when we delve deeper into each experience, which gives us the strength to believe that anything is possible.”,
concludes Nastácia.