Santa Lolla presents its preview of the 2024 winter collection. With the maxim that ”a shoe is never just a shoe”, the idea is to present the development and creation of a product from the brand.
As protagonists of the campaign, the products take on the central position of the narrative, both in aesthetic and conceptual terms, while the factory is the setting where ideas, references and inspirations emerge from paper and materialize into an authentic Santa Lolla product.
In the collection, the shine is revisited with the new cat’s eye rhinestone detailing. Interpreted in both the sneaker version and the kitten heels model, the finish stands out as one of the trendy icons of the season.
The Shiny Lolla line, which is unanimous when it comes to shine, is updated with new shapes that transport the glam aesthetic to the casual. The highlight of this launch is the new slingback with an upper covered in crystal blanket, the main bet to play this glamorous trend in democratic productions for everyday life.
The sneaker returns to its position as a fashionista category with authentic interpretations that go beyond the conventional. The model with a square toe – which draws inspiration from the playful world of ballet – gains extra charm with thin straps adorned with studs that cross the upper and wrap around the ankle.
The moccasin also remains in the hype and, in this collection, is edited with a more traditional aesthetic, which makes a subtle reference to the first male versions of the model. As another new addition to the launch, the mule version proposes unusual and stylish ways to dare and join the trend.
Widely seen on international catwalks, the doll shoe appears revamped with a modern look to compose current and sophisticated productions with a vintage touch.