New Era presents its new collection in partnership with LayBack, a Brazilian beer brand. The union took place with the purpose of strengthening ties with young people, also aiming at the movement to expand skateboarding and surfing, which has been gaining more and more strength in Brazil, especially after the inclusion of these sports as Olympic sports.
Through the synergy of a century-old brand like New Era, with LayBack, which completed 10 years in September 2023, the main objective of the union was to bring a collection that reflects shared values of authenticity and individuality, whether in action sports, way of dressing or lifestyle, always bringing local relevance and increasing the fan base among companies on Brazilian soil.
The collection has 16 pieces including the 59FIFTY cap, t-shirts, jerseys and jacket. The design of the products combines the characteristic colors of the two brands, based on black and white in contrast with the yellow that stands out on the internal ribbons of the caps, the stripes of the tank tops and the inside of the hoods of the jackets. Details such as the metallic pin that refers to LayBack, and the fusion of the logos with the New Era Flag add a special touch to the collection, add a special touch to the collection.
