Porto Alegre, January 2024 – Praia de Belas Shopping, part of the Iguatemi SA group, expands its already diverse gastronomic range with the opening of Prime Korean Cuisine (PKC), a new bet in the Asian cuisine segment. Strategically located on the second floor of the mall, the restaurant occupies an area of 177 square meters and began operations this month.
The arrival of PKC not only brings a unique taste of Asia, but also introduces exclusive items to its menu, including a variety of sushi. Diego Rassier, marketing manager at Praia de Belas, expresses enthusiasm with the news: “The inclusion of PKC is a significant step towards enriching our gastronomic offer. Our goal is to always present a varied range of flavors, satisfying our customers’ preferences and maintaining the identity of our shopping center as a versatile and complete place.”
In addition to the new unit in Praia de Belas, Prime Korean Cuisine is already known for its branch in Jardim Botânico de Porto Alegre, where it has been delighting palates since 2012. The group is also responsible for Prime Food Petrópolis and Prime Food Trend, both focused on Brazilian food with homemade charm.
The year 2023 was a landmark year for Praia de Belas, which celebrated the opening of 28 new establishments, including nine stores, six expansions and thirteen kiosks. These new features reinforce the mall’s commitment to offering a high-quality mix, combining exclusive brands and an unparalleled gastronomic experience.
About Praia de Belas Shopping
With a history spanning three decades, Praia de Belas Shopping is an icon in Porto Alegre, combining shopping, entertainment and gastronomy options. Part of the Iguatemi S/A group, it is known for its excellence and variety, with 250 stores on three floors, seven renowned restaurants and six GNC cinemas with cutting-edge technology. More than a shopping center, Praia de Belas stands out for providing memorable experiences to its visitors.