The North American company dōTERRA, recognized for its excellence in the well-being and aromatherapy, celebrates its sixth year of successful operations in Brazil in 2024. With a wide network of Wellbeing Consultants spread across the country, dōTERRA has established itself as a strong name in the sector.
The company’s success is on the rise, driven by optimistic projections for the global essential oils market. According to studies by Embrapa, this market is expected to grow from US$10.3 billion to US$16 billion by 2026. This expansion represents a significant increase in demand for these products.
With a 15-year history in the global market, marked by a presence in more than 100 countries and monthly sales of more than 1 billion bottles, dōTERRA generates around US$2.5 billion a year. Its future projection is to reach revenues of US$7.5 billion by 2030.
Brazil is already positioned as dōTERRA’s third largest market, with more than 20 thousand Wellness Consultants and more than 400 thousand registered customers on its website. The company strengthened its presence in the country with the opening of a factory in Santa Catarina in 2023, after an initial investment of more than R$50 million. Before the opening of this factory, dōTERRA’s revenue in Brazil had already reached R$1 billion per year.
Os essencial oils from dōTERRA are recognized for their high quality. They are volatile aromatic compounds extracted from various parts of plants and can be used in a variety of ways, including aromatic, topical and ingestion. dōTERRA guarantees the purity of its products through the rigorous CPTG® process (Certificate of Tested and Guaranteed Purity), a differentiator in the market.
In addition to essential oils, the company offers a variety of derivative products, including personal care items and dietary supplements. All products follow strict quality standards and come with detailed instructions for use.
dōTERRA’s business model in Brazil stands out for its innovative approach to direct marketing. Wellness Consultants promote products independently, receiving compensation based on direct sales to consumers, as explained by dōTERRA’s Commercial Director in Brazil, Rodrigo Senday.
dōTERRA consultants follow a well-structured path, from registration to training and product promotion. This system allows them to build their business networks and earn varying compensation depending on sales volume and leadership development.
dōTERRA also stands out for its positive impact on communities. Through CōImpact Sourcing®, the company supports farmers and communities, improving the local economy and promoting sustainable practices. In Brazil, dōTERRA helps more than 25 thousand farmers and their families, mainly in the Amazon and Rio Grande do Sul.
Through Healing Hands, dōTERRA contributes millions of dollars and services to people in need around the world.
About dōTERRA:
World leader in the aromatherapy and essential oils segment, dōTERRA International is committed to the quality, purity and sustainability of its products. The company works in partnership with local producers around the world, promoting responsible sourcing practices and contributing to community development through its social impact initiatives. dōTERRA is recognized for improving lives through the benefits of essential oils, one drop at a time.
Find out more at www.doterra.com.br