ASICS Sportstyle presents its first collection with KENZO. Under the eyes of Nigo, artistic director of KENZO, the new product presents a reinterpretation of the GEL-KAYANO 20 model in three designs with unique colors, uniting KENZO’s rich artistic heritage with ASICS’ advanced technology.
Originally released in 2013, the GEL-KAYANO 20 shoe is recognized for its cushioning capabilities when running longer distances. Its architectural aesthetic incorporates influences from building and automobile design, creating a technical form that provides a wide range of functional qualities for everyday experiences.
In its reinterpretation by KENZO, the silhouette presents a streetwear design, maintaining its comfort and technical properties.
With three color options, the Aqua/Black colorway is inspired by KENZO’s celebrated use of vibrant colors in its designs, while the Glacier Grey/Black palette references the appearance of white tigers and one of the original GEL-KAYANO colors. 20.
The third palette refers to the idea of “running around the world”. Its bright colors allude to the founder of the KENZO brand, Kenzo Takada, his travels and the various country flags. The pattern in the top panel presents details about the relevance of the animals. Finally, the color of the sole symbolizes the ground we walk on.