Kolene, from Flora, launches a children’s thermal lunch box as part of the “Back to School with Cachinhos” campaign. The new collectible item is part of the same line as the backpacks, launched in October, which represent the four characters that illustrate the packaging and were developed especially for the brand: Mel, Cacau, Cadu and Amora. Each of them represents a type of curly hair and had names chosen by consumers.
The Kolene Cachinhos children’s line, which includes shampoo, conditioner, styling cream and curl activator and is recommended for children aged 3 and over.
According to Paula Machado, the brand’s marketing manager, consumers received the children’s line and its characters very well. “With the return to school, parents will have Kolene Cachinhos as a great ally when it comes to taking care of their children’s hair and completing their school routine. After the success of the collectible backpacks, we received many requests for other items, one of which was the long-awaited thermal lunch boxes. Furthermore, I can say that we will have many new products from the Cachinhos line in the first quarter”, comments Paula.