In the innovation environment, interaction between startups is a common practice. Informal dialogues, get-togethers, workshops, conferences are just some of the ways in which this interaction can happen. These meetings allow one startup to understand the work of the other. When the services offered by a startup are similar or complementary to those of another, this collaboration plays a vital role in the advancement of innovative technologies and business growth, as emphasized by the entrepreneurs at the Pulsar Technological Incubator, part of the InovaTec UFSM Technological Park.
Trust is the basis of this collaboration, as highlighted by Paula Dalla Vecchia, CEO of Zeit. She states: “Physical proximity not only reduces operational costs, but also strengthens trust in collaboration” – citing successful partnerships with companies such as Auftek and Bioagreen, which are also part of the InovaTec UFSM Technology Park innovation ecosystem. Paula emphasizes that service quality based on shared knowledge is essential.
In addition to these visions, collaboration between startups in shared projects is an undeniable factor in strengthening the innovation ecosystem, as evidenced by the importance given by CEOs to the subject.
Considered one of the main advantages of this interaction, the opportunity to share knowledge and experiences is highly valued. The innovation ecosystem can be compared to a vast garden, where each startup is a unique and precious plant. Through collaboration on shared projects, these “plants” intertwine, allowing joint growth with reciprocal benefits.
Adriano Marques, CEO of Auftek, reinforces this vision by highlighting that companies that interact and meet each other’s needs are the ones that prosper. He emphasizes: “Exchanging knowledge in hallways and at informal events is essential for solving problems and identifying opportunities for collaboration.”
Furthermore, collaboration between them is seen as an effective way to increase efficiency and overcome individual challenges, especially when there are resource constraints. The exchange of information and points of view between startups enriches the innovation environment, providing a constant flow of ideas and creative solutions.
Another benefit they mentioned is the possibility of establishing strategic partnerships. By joining forces, startups can combine skills and resources, increasing their competitiveness in the market. Collaboration allows the development of more complete products or services, reaching a larger audience and exploring new markets.
Fernando Moraes, CEO of InstaBov, highlights this need for strategic partnerships, exemplifying the collaboration with Fox IoT. According to him, “these partnerships not only enabled mutual growth, but also had positive impacts on the development and financial security of both companies.”
In addition to the companies mentioned, the startup Weecaps also has a strategic partnership with Auftek. Other startups that follow the same direction are Crops Team and +Soja, which together developed a platform aiming to bring together their expertise.
A robust networking environment also allows startups to collaborate to drive individual economic growth as well as to establish a strong entrepreneurial culture. By participating in joint projects, companies establish valuable connections with investors, mentors and other professionals, contributing significantly to their development. They also share experiences, challenges and achievements, reinforcing entrepreneurial values, creativity and resilience, essential to face market challenges.
In this way, the interaction between startups at Pulsar Incubadora Tecnológica not only benefits each company individually, but also contributes to the progress of the ecosystem as a whole, consolidating it as an environment favorable to economic development and continuous innovation.
