Fruki Bebidas is bringing a wave of energy to the summer from Friday, January 12th, to Capão da Canoa beach, located on the North Coast of the State. On this day, the company will kick off activities in the Elev Energy Drink themed universe, in the former Bar Onda space. Activities will take place every weekend, from Friday to Sunday, until February 11th.
Beachgoers will be invited to taste the brand’s products on site. At the Elev bar, which is shaped like a giant can, the original flavors, zero sugar, tropical fruits, green apple, guaraná, passion fruit and the new coconut & açaí flavor will be available. The lounge will also feature interactive activities, such as the Elev pong game. Those who manage to win the challenge will be rewarded with a 269ml Elev.
Furthermore, the public will be invited to interact with the augmented reality experience, which is generated from the illustrations on the cans. Each flavor got a filter on Instagram, produced by Berro Motion, which adds colors, sounds and movements to the packaging. The designs were created by the agency John&Hackmann Co. To use, simply click on the filter available on the instagram.com/elevenergydrink profile and point to the illustration.
Free your Essence
With the ‘Free Your Essence’ concept, Fruki Bebidas’ Elev Energy Drink’s main feature is to offer energy and flavor, a perfect combination to enjoy all that summer has to offer, from the beach to the season’s infinite adventures. The complete line, consisting of 269ml and 473ml cans and 2L PET packaging, is available at points of sale in Rio Grande do Sul and Santa Catarina.