O Boticário presents the new Floratta Romance de Verão. Combining the sweetness of peach, with sensual touches of hibiscus and the lightness of plumeria, the launch also brings the tropicality of the season with nuances of the fruit of passion: the passion fruit flower, like the intense freshness of a summer night.
This fruity floral is perfect for use during the sunny days of the season, with top notes of Mandarin, Italian Bergamot, Italian Lemon, Neroli, Pink Pepper, Tropical Fruit Blend, a body of Damask Rose, Passion Fruit Flower, Ylang Ylang, Magnolia and background of Patchouli, Sandalwood, Vanilla, Amber, Musk. What results in a happy and sensual mix, encouraging consumers to throw themselves into unlikely romances, the kind that give butterflies in the stomach and create unforgettable stories.
According to Fernanda Marques, Women’s Perfumery Marketing Director at Boticário, explains that this joyful fragrance was designed for Generation Z. “This new consumer is open to experiencing unlikely and finite loves, with fervor and without rushing, like a summer day”
Another high and romantic point of a sunny day is the sunset, which is also represented in the new Summer Floratta Romance through its packaging. With the brand’s already known iconography, the bottle takes on orange and pink tones, in a beautiful gradient like a sunset on a hot afternoon.