BIS chocolate, from Mondelēz Brasil, acquired the naming rights to the São Paulo Futebol Clube stadium, Morumbi. The agreement will be valid for 3 years. MorumBIS represents the brand’s objective of getting even closer to its consumers in moments of entertainment through leisure.
In addition to being the home of a major football club, which hosts the country’s main clubs for memorable moments, MorumBIS will also continue to host major shows and events. “It is an immense joy to make this announcement, which makes perfect sense to us. Do you know all the moments in our lives that call for an encore? Those that we want to repeat and leave us wanting more? So, this is what MorumBIS will be like. Another song, another show, another goal, more of the fans singing along.”, celebrates Alvaro Garcia, VP of Marketing at Mondelēz Brasil.
For Fabíola Menezes, marketing director at Mondelēz Brasil, the partnership also reinforces the brand’s attributes. “In addition to the moments that we want to repeat and that demand BIS, it is also impossible not to associate the brand with the versatility of the stadium. From big games to concert stages, as well as BIS, which has options for eating alone or with the family, it can be used in recipes and different flavors.”, adds the executive.
“We are very happy with the arrival of Mondelēz Brasil at our home, which will now become MorumBIS. São Paulo is a strong and global brand, as is our new partner. Morumbi is a vibrant and at the same time traditional stadium, just like BIS. The combination of these two powers is a perfect marriage”, says Eduardo Toni, executive director of Marketing at São Paulo.
