Pampili developed an inclusive technology, with Braille writing for shoes and accessories.
The project, started last year, arose through research carried out by the brand, which showed that blind or visually impaired girls felt a lack of autonomy when putting on their shoes. According to the report by the Brazilian Council of Ophthalmology (CBO), in Brazil, 33 thousand children are blind and another 140 thousand have low vision.
“We always seek to understand and immerse ourselves in the universe of female children to understand the needs that girls have. In research carried out by the brand, we discovered this pain. Blind and visually impaired girls would like to have more autonomy when putting on shoes, as they always confuse their right foot with their left foot. So, we decided to include Braille on our soles, to indicate which shoes should be worn on the right side and which should be worn on the left. Furthermore, on some products we also carry messages in Braille, so that they reflect the phrases that the brand wants to convey, such as ‘be happy’ or ‘be light’”, declares Diego Colli, director of Pampili.
In addition to functionality, which seeks to resolve a difficulty and bring comfort, it is important to remember that inclusive products go hand in hand with beauty and style, with no difference in the value of the items. “Inclusion is part of the Pampili Nation. We have the purpose of transforming the world into a better place to be a girl, materializing love through our products. We do not want to niche, but rather to embrace and include. We want to reach girls and diversity is part of this universe”, adds the professional.
This brand’s desire to welcome and represent is also expressed in brand campaigns. On Pampili’s social networks, inspiring stories of real girls are shared, like Gabryella Alves, who has retinopathy of prematurity and dreams of being a presenter.
Pampili developed an inclusive technology, with Braille writing for shoes and accessories.
The project, started last year, arose through research carried out by the brand, which showed that blind or visually impaired girls felt a lack of autonomy when putting on their shoes. According to the report by the Brazilian Council of Ophthalmology (CBO), in Brazil, 33 thousand children are blind and another 140 thousand have low vision.
“We always seek to understand and immerse ourselves in the universe of female children to understand the needs that girls have. In research carried out by the brand, we discovered this pain. Blind and visually impaired girls would like to have more autonomy when putting on shoes, as they always confuse their right foot with their left foot. So, we decided to include Braille on our soles, to indicate which shoes should be worn on the right side and which should be worn on the left. Furthermore, on some products we also carry messages in Braille, so that they reflect the phrases that the brand wants to convey, such as ‘be happy’ or ‘be light’”, declares Diego Colli, director of Pampili.
In addition to functionality, which seeks to resolve a difficulty and bring comfort, it is important to remember that inclusive products go hand in hand with beauty and style, with no difference in the value of the items. “Inclusion is part of the Pampili Nation. We have the purpose of transforming the world into a better place to be a girl, materializing love through our products. We do not want to niche, but rather to embrace and include. We want to reach girls and diversity is part of this universe”, adds the professional.
This brand’s desire to welcome and represent is also expressed in brand campaigns. On Pampili’s social networks, inspiring stories of real girls are shared, like Gabryella Alves, who has retinopathy of prematurity and dreams of being a presenter.
