French fashion brand Vilebrequin and global fashion and lifestyle media brand Highsnobiety have teamed up in a first-of-its-kind collaboration. Simple and elaborate styles come together without leaving aside the functionality of fresh summer pieces.
The collection, which embraces the essence of the rich history of the coastal city of St. Tropez, captures a balance between past and present. Inspired by the heritage of the French Riviera, the campaign contextualizes classic elements with contemporary touches, offering a subtle homage to the past whilst remaining firmly anchored in the present.
The pieces are available in light tones such as beige, off-white and white, and include a variety of items, from caps and bucket hats, to t-shirts and sweatshirts. The key pieces, designed especially to enchant and reflect the collaboration between the brands, are the shirt and shorts printed with the Saint Tropez landscape, included with the purpose of showing the essence of the campaign.
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