Launch of Perfume presents its Alto Verão 24 in a campaign starring presenter and model Mariana Weickert, bringing the splendor of the season that exudes freshness, joy and intense luminosity. Solar nuances design a collection that encompasses light, colors and exuberance.
Morocco brought its aesthetics to printing and embroidery, all the influence of its architecture and culture is seen in prints such as Marrocco Rug, with a handmade appeal in embroidery reminiscent of ancient Moroccan tapestries and Scarf Print which brings the aesthetics of scarves in blue nuances Denim Blue and Stone Blu illustrating clothes with uncomplicated and fluid shapes and even denim pieces.
Turquoise marks the patterns and customization appearing on buttons and loops that bring the stone to the fore. Micro embroidery of typical Moroccan florals on sequins brings a boho desert aesthetic that gains sophistication with fluid modeling and a strong retro appeal, with lace, florals and vintage pastel tones.
The color palette offers a tour of different shades. Pollen yellow is the bright spot of the season, the solar nuance reappears with great strength and promises to establish itself for the coming seasons, even creating a bold composition with mauve purple. Pink, a color that is always an icon at LP, appears in this collection in the tone Bubble Pink, bubblegum pink that is the face of summer and in Yogurt Pink with an application of stones.
The earthy tone also appears this season, with Abóbora, a burnt orange that matches easy shapes such as summer tailoring with a short-sleeved blazer in linen and viscose and a sleepdress. The classic B&W appears in two-tone and maximalist pieces with iconic necklines.
The glam aesthetic of the collection brings empowered shapes in dresses full of personality. The splendor of gold, whether in raw materials or in customization in golden metals and 3D metallic flowers, is the strong point of High Summer. The lamé jersey texture marks ultra feminine silhouettes, with emphasis on the mini dress with a structured bust, extremely exuberant.
