Loft747 presents the Summer Wonder collection for High Summer 24 with fluid and airy pieces, as well as sophisticated and elegant models.
Maintaining the São Paulo brand’s tradition of adding unique details to classic pieces, the charming elements of the collection can be found in the embroidery and rope trimmings, which gain the greatest prominence. With applications ranging from the hems and busts of dresses to pants and shirts, this is the brand’s biggest bet. Lace models are also worth highlighting, giving a captivating feel to the pieces, as well as being a smart choice for the season. Another classic element of the label that returns in this collection is the pinstripe, reinvented through sets of shorts and shirts.
The materials present in the collection are classics of the brand, such as linen and mesh. New materials are also presented during Loft747’s summer dream, such as twill, which brings a special cargo aesthetic through unique pieces ideal for practicality, such as sets with jogger pants and cropped tops, as well as jumpsuits.
As for the color palette, bright tones such as orange, red, pink, green and various shades of blue take center stage in the collection, radiating energy and vitality. Neutral tones, such as off white, sand and black complement the selection harmoniously.
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