Lancôme has launched nine shades of L’Absolu Rouge Drama Matte lipstick. To guarantee full, intensely hydrated lips and high pigmentation without transfer with a feeling of ultra comfort, the brand created the exclusive Lancôme de Grand Rose extract, a combination of active molecules from the heart of roses with a unique molecular signature, which is combined with hyaluronic acid produced by microspheres that moisturize the lips.
The Grand Rose Extracts formula is composed of damask rose essence oil, a hybrid rose, derived from Rosa gallica and Rosa moschata, being one of the most precious in the world and known for its antioxidant, healing and anti-inflammatory power; and Rosa centifolia extract, commonly called Mai rose due to the month in which it blooms. This hundred-petalled rose, a symbol of the Grasse region in the south of France, is quickly handpicked the day it opens to capture its freshness and offers a calming action. In addition to perpetual rose absolute, a natural phenomenon with more than 80 white and fragrant petals, which has anti-aging properties, helping to regenerate skin cells.