FILA and Burger King® present an unprecedented collection inspired by the urban lifestyle, a common characteristic of both brands. At the heart of the creation of the collection is the element of fire, because just as it changed the history of the world, it changed the history of fast food globally: when Burger King was born, it brought its biggest competitive advantage with the unique flavor of grilled over fire, which also guarantees more flavor to your sandwiches. The collection is a milestone, as it represents FILA’s debut in the world of fast food and Burger King®’s first dive into the world of fashion.
Burger King’s debut on the catwalks takes place through the “Grelhado no Fogo” concept, in an unprecedented collection in the history of the brand in Brazil and which features pieces that reflect the innovative spirit, characteristic of Burger King®, and capture the unique essence from FILA, which in turn is known for its influence on streetwear culture and its multi-sport legacy.
The protagonist of the collection is the FX-33 sneaker. Inspired by basketball sneakers, the model has a structured upper made of premium microfiber with overlapping materials and stitched details that guarantee authenticity.
With a mid-cut shape, the new product arrives with a mix of colors created from the traditional Burger King® palette (orange and brown) and FILA’s classic off-white. Another highlight is the tazo label on the shoelace, which enhances the originality of the cracked leather details and the texture that simulates the fast food chain’s grill.
Furthermore, the sneaker comes with a removable flag that allows you to customize the model. The collection also includes a cap, bucket hat, socks and a shoulder bag (with personalized logo) inspired by Burger King®’s famous “fire-grilled meat”.
