In the month of its anniversary, on September 21st, Hering launches a collection of basics that marked generations with the campaign “We always find ourselves in a HERING”, featuring icons from each decade.
The brand relaunches four successful models from the 60s, 80s, 90s and 2000s. Composed of key pieces present in every public’s closet, the drop in particular brings, beyond the tradition of basic t-shirts, timeless feminine models that seek to translate the desire that has existed forever. Among the highlights are the twill vest, flared pants, the cropped ribbed blouse and the short and long dungarees.
The four relaunched t-shirts have their own unique details and differences: the 1960 t-shirt was inspired by the first Hering model, developed in raw rib and front buttons. The 1980 t-shirt has a vibrant color palette, a reflection of another era, with modeling and finishes faithful to what was used in that decade.
The 1990 t-shirt represents the trend of the V-neck model, and in this updated version it will come with a neutral color palette, mainly marking the end of that period. Finally, the 2000 t-shirt is inspired by the style of the box t-shirt, widely used at the turn of the millennium and which here will also have the colors and finishes preferred by the public at the time.
