The Body Shop (vegetarian brand and pioneer in the development of cruelty-free products) presents the Jamaican Castor Oil line, developed especially for frizzy and curly hair. The products provide gentle cleaning, intense hydration and guarantee nutrition for the hair.
The launch features a formula composed of vegan keratin protein, shea butter – from Fair Trade with the Ghanaian Community – and Jamaican castor oil. The last ingredient is a popular variation of castor oil, a vegetable oil extracted from roasted castor seeds.
Its packaging is recyclable and 100% recycled made with Community Fair Trade plastic, collected on the streets of Bengaluru, India. All are dermatologically tested and certified by the Vegan Society.
Curly and frizzy hair, in its varied curvatures, has its own challenges, with this in mind, The Body Shop decided to ensure that the products were made by and for these people. Therefore, the vegetarian brand mapped out a team of influencers around the world, with hair types 3A to 4C, to participate in all stages of the line’s development process.
