Rider presents the launch of its new product “NX BOLD HIGH”. Exploring the “Metaverse” theme, the brand brings new design possibilities to hero shoes; an evolution of the “NX BOLD” papete, now presented in a platform version in pink, green, black and white.
Rider’s goal is to energize the brand’s portfolio with this female-focused release.
The campaign to promote this collection is a true immersion in the “Metaverso” universe. Inspired by the digitopia scenario and embracing the aesthetics of other worlds, the campaign is the result of a deep analysis in the field of artificial intelligence, virtual kingdoms and the growing role of creativity as an answer to challenges.
In addition, another influence on the campaign’s conception is the growing interest in alternative realities. Gen Z is reimagining 2000s classics with a creative and sustainable approach, resulting in a captivating and authentic visual style that is characterized by “Retrofuturism”.
