Jequiti and CAPRICHO come together in a makeup collection inspired by trends in the world of fashion, beauty and, mainly, the versatility of pink, with all the modernity of the metaverse.
There are 14 multifunctional items for mouth, eyes and skin, enabling complete makeup. The new products include four Matte Lipstick colors, with great coverage, velvety texture and vitamin E; two colors of Lip Tint, which can also be used as blush; Lip Gloss with four colors that offer hydration to the lips; Eyeshadow Palette with a shimmering finish and intense pigmentation; Eyelash mascara with lengthening and definition effect; Super intense Black Eye Pencil with Smudger that comes with a smudger and, finally, the Pink Eye Pencil that can be used as an eyeliner or applied to the waterline.
The campaign was designed with a pink aesthetic and brought influencers from the beauty niche to promote on social media, in order to impact those who grew up with Capricho and also young people from generation Z, with products that follow the latest market trends